Expansion Plan
2026
The Rock Church Orlando
"Every chair in our Arena with a face and a nationality to conquer."
A strategic plan to transform operational challenges into development opportunities, establishing a solid structure that enhances spiritual growth and amplifies our impact in the Orlando community.
Our Foundation and Vision
Defining the fundamental purpose and long-term goal
Our Mission
To be a church that impacts the Orlando community, leading each person to know God, find freedom, discover their purpose and make a difference, providing a clear path for their spiritual growth and connection.
Global Corporate Vision
"To plant a Rock Church in every town, every city, and every country, worldwide"
Local Vision - Florida
Conquer Florida for Christ, starting from the central region from Orlando, then the South and North of the State.
Our Core Values
Love and Service
Serve our community with genuine love and compassion
Growth
Foster continuous spiritual development of each member
Excellence
Seek excellence in everything we do for God's glory
Visualization of the Territory to Conquer
Central Florida Region - Kissimmee and Orlando as strategic starting point
Strategic Framework
The models that structure the plan, aligning spiritual mandate with modern methodology
The Strategy Pyramid
Modern framework that acts as the backbone for organizing ideas, ensuring daily actions align with medium-term goals and fundamental purpose.
Level 1: Purpose
- • Mission
- • Values
- • Vision
Level 2: Strategy
- • Strategic Intent (Roadmap ACT)
- • Drivers
- • Enablers
Level 3: Execution
- • Goals & Initiatives
- • Performance KPIs
- • Strategic Map
Tactical Execution Plan
How we move from strategy to action: Key Drivers that will solve current challenges
5 Key Drivers
Strategic focus areas that transform challenges into opportunities
Roadmap ACT Development
Implement a clear discipleship path from Learn, Change, and Transfer.
Key Initiatives:
Cell Groups Expansion
Structured cell strategy as the main evangelism tool
Key Initiatives:
Consolidation and Follow-up System
Formal system to follow up with new visitors and evangelistic contacts
Key Initiatives:
Digital Strategic Communication
Communication strategy based on Loop Marketing.
Key Initiatives:
Volunteer Structure and Mobilization
Structured system for Rock Team assignment and mobilization
Key Initiatives:
Facilitators (Enablers)
The resources, tools and capabilities that enable successful execution
Trained Leadership
Technology Tool/CRM
Procedure Manuals
Allocated Budget
Adequate Physical Spaces
Framework ACT
The Growth Discipleship Pathway: A visual map for each member's spiritual growth
Stage 1: APPRENTICE
Discover and prepare for change.
DISCOVER - STEP 1
Learn about Rock Church, how to be part of it and build relationships.
DISCOVER
Discover the purpose for which God created you.
DISCOVER - STEP 3
Join a service team to develop your purpose.
Stage 2: CHANGE
Grow in community and discover your purpose.
PRE-ENCOUNTER
Helps you examine yourself and prepare for change.
ENCOUNTER
One of the best experiences you can have in your life.
POST-ENCOUNTER
Teaches you to move forward without adversities stopping you.
Stage 3: TRANSFER
Develop your ministerial purpose.
CELL GROUP
Grow in community and friendship with others by joining a small group.
ROCK TEAM
Join the team of people who together advance God's Kingdom.
INSTITUTE
Take your Christian formation to a new level by taking Bible Institute classes.
Relational Evangelism Loop
The conceptual model that serves as the foundation for our digital communication strategy.
Digital audience behavior evolves rapidly. Today they jump from streaming on YouTube to infinite scrolling on Instagram, search on Google or ask a chatbot and end up buying in two clicks from their phone. Users no longer follow a linear process as was customary in the past and they do everything in a matter of hours.
This is where we will leverage the Relational Evangelism Loop, a cyclical and dynamic system designed for the age of artificial intelligence. It is based on the premise that when people and AI work together, they can define a message, adapt it to the audience, amplify it through different channels and optimize it in real time.
Its four stages will allow us to execute agile and constantly improving communication:
Express
Definition
It's about defining our authentic identity and point of view. Here we establish the tone, voice and core message of The Rock Church before AI comes into play.
Tailor
Adaptation
It consists of personalizing the message at scale. Using data, we adapt our communication to be relevant and personal for each individual on their spiritual journey.
Amplify
Amplification
The goal is to take our message to where people are. We diversify our channels (social media, podcasts, video) and optimize content to be discovered by both people and AI engines.
Evolve
Optimization
It's the closing of the cycle and the learning engine. Here we measure results in real time, experiment and apply learnings to make the next loop cycle even more effective.
Sample Metrics
Key Performance Indicators (KPIs) that make the subjective objective, measuring progress to close the gap between current and target
New Cell Groups
5 pilot groups
Q1 2026
Measures Conquest and success of Cell Strategy
Growth in Cell Attendance
+40%
Biannual
Measures Health and Multiplication of inheritances
'Discover' Cycle Completion
60%
Of new attendees
Measures Consecration and progress in Roadmap ACT
Post-Discover Connection
75%
Join Cell or Rock Team
Measures Connection and Retention of new members
Success Metrics Table - Q1 2026
| METRIC | ACTUAL | TARGET | GAP |
|---|---|---|---|
| New Trained Leaders | 15 | 20 | -5 |
| Active Cell Groups | 5 | 8 | -3 |
| Average Cell Attendance | 45 | 60 | -15 |
| Rock Team Volunteers | 30 | 50 | -20 |
| Retention Rate (90 days) | 65% | 80% | -15% |
Measurement Framework
- Weekly review of key metrics by leadership
- Digital dashboard for real-time tracking
- Quarterly evaluation and adjustment meeting
- Monthly progress reports to the congregation
2026 Impact Goal
Established Cell Groups
20+
People in Cells
200+
Trained Leaders
50+
Districts Covered
8/10
Leadership Structure
The W-Framework: A leadership model that connects strategic vision with team execution
The W-Framework represents the strategic flow from quarterly leadership planning, through key initiatives, to team integration and buy-in by each member.
1. Quarterly Planning
Leadership defines the vision and strategy for the next quarter
2. Key Initiatives
Critical initiatives that will close the gap are identified
3. Integration
Teams integrate initiatives into their daily work
4. Buy-in
Each member adopts the plan and commits to execution
Organizational Structure
Corporate Leadership
Members and Servants (Rock Team)
Hospitality Team
First Impressions Team
- • Parking Team
- • Welcome Team
- • Connection Point
- • Connectors
- • Follow Up Team
Operations Team
Rock Ops Team
- • Installation & Setup
- • Events & Logistics
- • Café Rock
- • Info & Tech
- • Cleaning Team
- • Maintenance & Beautification Team
Rock Kids
Next Gen Ministry
- • Welcome Team
- • Teachers
- • Worship Leaders
Discover Team
Growth Path Team
- • Discover Track
- • Evangelism Team
- • Prayer Team
- • Life Groups (Cells)
- • Bible Institute
Creative Media Team
Media & Communications Team
- • Creative Design
- • Social Media
- • Radio
- • Video
- • Production & Sound
- • Translators
Worship Team
Worship Collective
- • Musicians
- • Vocalists
- • Worship Leaders
- • Songwriters
Community Care Team
Community Impact Team
- • Food Prep
- • Welcome & Registration
- • Distribution
- • Delivery
- • Food Packaging
Management Team
Church Administration
- • Safety and Security
- • First Aid Team
- • Human Resources
- • Accounting & Finance
- • Administrative Support
- • Logistics & Coordination
Fine Arts Ministry
Worship Through Art
- • Drama Team
- • Vocal Performance Team
- • Dance Team
- • Band Performance Team
- • Drawing Team
- • Painting Team
Team Leaders and Zone Coordinators
Responsible for daily execution and pastoral care in each geographic district
Members and Servants (Rock Team)
Each member finds their place of service and actively participates in the mission
Consulting and Strategic Execution
As a professional with over 30 years of experience and as a committed member of this house, The Rock Church, I deeply share your vision of worldwide reach and the immense potential that God has placed in this Orlando location and beyond.
The strategic plan I have developed is a detailed and ambitious roadmap to revitalize our church, structure growth and amplify its impact. However, the best of plans is only a document if it does not have an engine for its execution.
This proposal details the terms for me, as your consultant and executor, to dedicate the time, resources and experience necessary to turn this vision into a tangible and measurable reality, ensuring that every step we take is firm and directed to excellence for the glory of God.
Fernando Ospinal
Tel. 331 308 3077
Business Administrator specialized in Strategic Planning, Growth Marketing and Artificial Intelligence